Marketing Your Business After the Corona Virus
Despite the advertising industry as a whole taking a big hit, I’m happy and blessed to say that our ‘little’ agency has taken on several new clients and very few cancellations during this time. For starts, we do high quality work. Beyond that, I’m convinced this is because as...
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5 Things Your Advertising and Marketing ‘Help’ Should Be Doing For Your Business
So you’re a Business owner and you’ve got someone helping you out with your marketing and advertising because let’s face it; it’s a scary world and you’d rather not even dip your toes in that swampy pool. Nothing wrong with that! Any successful business owner will tell you how...
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Radio Advertising: We love it, and so should you.
A Quick Guide to making Radio work for your business. I own a local Advertising Agency and I’ve been in the advertising industry for 15 years. In that 15 years, I’ve partnered with hundreds of businesses and bought and sold millions of dollars of advertising. Along the way I’ve...
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Concentrated Local Advertising – the new way for small business to get customers.
Lots of small business owners live with the reality that typically, your customers aren’t going to drive further than 10 – 15 miles and past countless other competitors to get to your storefront. Restaurants, family eye doctors, breweries, grocery stores, and gyms are just a few examples of clients...
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Online Video – The New Advertising King. How to use it to Market and Generate New Customers.
This may be a shocker to some, but Adults in the USA spend 3 hours and 43 minutes each and every day on their smartphones or tablets. That’s a lot, and it’s more time spent than watching TV, by the way. How can business owners and advertisers take advantage...
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Online Reviews: How they Make or Break your Business.
As a business owner, you don’t need to be told that online reviews matter to your business. You already know that. I’m here to share with you how MUCH they actually matter, and impact your business in ways you may not realize. Not just the bad ones, but the...
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Advertising 101: Know Your Business Story
Storytelling. It’s mankind’s oldest art form and still one of the most celebrated today, and it also has a lot to do with your business. A LOT. Stories are something we can all relate to. They have characters, setting, a plot, a conflict and a resolution. Psychologically, we receive...
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Advertising Budgets: How Much Should I Spend?
It’s the ancient question most business owner ask themselves at some time: How much should I spend on advertising? “Well, What’s your Budget?” gets asked by thousands of media sales reps since the dawn of time, and I have even asked this quite a few times myself in my...
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Advertising To The Right Person: Advanced Targeting
Advertising in general is a nuanced machine with layers. How to operate that machine without experience or help can be very difficult. The Tomlinson Agency is an expert operator of the advertising machine and we know what works and what doesn’t. Part of that process of operating the machine...
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An Incredibly Over-Simplified Quick-Guide To Advertising Vehicles.
As a business owner, you know that you need to advertise – but how? There’s so many different ways to do it – and it all seems so expensive! There is indeed an answer to that question, and The Tomlinson Agency will help you find it… but it ultimately...
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2019: The Year Online Ad Spending Surpasses Traditional Media
That’s right, advertisers. It’s been trending this way for a while, and 2019 marks the tipping point… More advertising dollars across the United States will be spent with ONLINE advertising vs. TRADITIONAL advertising. Last year, 51.4% of all advertising dollars went to TV, Radio, Billboard, Print, Direct Mail, or...
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Advertising Basics: Marketing to the Right Demographic
Targeted Marketing for business One of the first questions The Tomlinson Advertising Agency talks about with our clients is who their target customer is. This may seem like a simple and straight-forward question, but advertisers rarely think about this question with the depth that they should. The answer is...
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