Concentrated Local Advertising – the new way for small business to get customers.
Lots of small business owners live with the reality that typically, your customers aren’t going to drive further than 10 – 15 miles and past countless other competitors to get to your storefront. Restaurants, family eye doctors, breweries, grocery stores, and gyms are just a few examples of clients we work with that face this challenge.
So if you know the lion’s share of your customers are coming from a close proximity to your storefront, how do you specifically focus your marketing to invite those close-by people to your business, as well as remind those that already do to come back?
Some traditional advertising mechanisms like TV and Radio work well, but you’ll be spending ad dollars talking to people that will never come to your business because of how far away they are.
Nearby Billboards can be very effective, but costly, and still run a risk of your ad being seen by transients, or people that don’t usually shop, live, or conduct business near the immediate area your storefront.
Local print publications can be hit or miss, and in our experience, usually miss. Print is an advertising medium with it’s back against the ropes and that’s simply because people consume less and less of it every year.
You can sponsor the local baseball team, and as a former little league player, I highly applaud your commitment to community, but how much new business did that really bring you?
So what really works?
Consider that one thing all of your customers have is a smart phone or tablet. In fact, they spend upwards of 3 hours per day on that device – every single one of them. Daily.
What if there were a way to use that fact to our advantage as business owners?
Here at the Tomlinson Advertising Agency we are seeing a lot of clients reap big rewards utilizing our High Quality Video Production service, and allowing us to create a series of short-form professional videos that capture the spirit of their business and product, tell a memorable and relatable story about that business, and most importantly – invite them to come to business with you! That’s Step 1.
Step 2 is utilizing our new digital technology to serve these high-quality invitational videos as advertisements straight to the smartphones / tablets / PC devices to a specific range of latitudes and longitudes. In other words, we make it to where only individuals within a very specific geographical area will see your High Quality videos served across their social media and reputable websites like Youtube and WSJ.com (Wall Street Journal) .
This way, we utilize unique and customized video-story to invite only people that are within your ‘customer-range’, hitting them in a place they are guaranteed to be – their smart phones / tablets / pc.
Now, Your advertising is now unique, creative, and more importantly – targeted specifically to high-potential customers. It’s being efficient with your ad dollar, and it works.
Are you a small business owner looking to grow your customer base? We’re a great partner to have, and we’d love to talk.
Give me a call personally, i’m Matt Tomlinson.
Matt Tomlinson, Owner / CEO – Tomlinson Advertising Agency
864-421-4471
Matt@TomlinsonAdAgency.com
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