COVID-19 – A Climate of Advertising Opportunity
A lot of business owners struggle to cut costs and keep their head above ground during tough economic times like this corona-virus driven recession. Some times, the advertising budget gets cut back or worse – chopped out! Back in 2008, the last recession saw U.S. ad spending drop 13%...
Read More
How to Advertise your Small Business for $500 per Month.
You better believe it! The headline isn’t a hook – it can be done! You can absolutely advertise your small business for $500 per month and do it successfully – but – results will vary depending on the type of business you run and they may not come overnight!...
Read More
5 Things Your Advertising and Marketing ‘Help’ Should Be Doing For Your Business
So you’re a Business owner and you’ve got someone helping you out with your marketing and advertising because let’s face it; it’s a scary world and you’d rather not even dip your toes in that swampy pool. Nothing wrong with that! Any successful business owner will tell you how...
Read More
Concentrated Local Advertising – the new way for small business to get customers.
Lots of small business owners live with the reality that typically, your customers aren’t going to drive further than 10 – 15 miles and past countless other competitors to get to your storefront. Restaurants, family eye doctors, breweries, grocery stores, and gyms are just a few examples of clients...
Read More
Online Video – The New Advertising King. How to use it to Market and Generate New Customers.
This may be a shocker to some, but Adults in the USA spend 3 hours and 43 minutes each and every day on their smartphones or tablets. That’s a lot, and it’s more time spent than watching TV, by the way. How can business owners and advertisers take advantage...
Read More
Advertising 101: Know Your Business Story
Storytelling. It’s mankind’s oldest art form and still one of the most celebrated today, and it also has a lot to do with your business. A LOT. Stories are something we can all relate to. They have characters, setting, a plot, a conflict and a resolution. Psychologically, we receive...
Read More
Social Media – How do I use it to get Customers for my business?
Like Ogres, Social Media Management has layers. For many businesses, Social Media is the most affordable and easiest way to connect with their customers and potential customers. The Tomlinson Advertising Agency helps business owners maximize their social media and it’s ability to generate sales. So you’re a small business...
Read More
Advertising Budgets: How Much Should I Spend?
It’s the ancient question most business owner ask themselves at some time: How much should I spend on advertising? “Well, What’s your Budget?” gets asked by thousands of media sales reps since the dawn of time, and I have even asked this quite a few times myself in my...
Read More
Advertising To The Right Person: Advanced Targeting
Advertising in general is a nuanced machine with layers. How to operate that machine without experience or help can be very difficult. The Tomlinson Agency is an expert operator of the advertising machine and we know what works and what doesn’t. Part of that process of operating the machine...
Read More
An Incredibly Over-Simplified Quick-Guide To Advertising Vehicles.
As a business owner, you know that you need to advertise – but how? There’s so many different ways to do it – and it all seems so expensive! There is indeed an answer to that question, and The Tomlinson Agency will help you find it… but it ultimately...
Read More
2019: The Year Online Ad Spending Surpasses Traditional Media
That’s right, advertisers. It’s been trending this way for a while, and 2019 marks the tipping point… More advertising dollars across the United States will be spent with ONLINE advertising vs. TRADITIONAL advertising. Last year, 51.4% of all advertising dollars went to TV, Radio, Billboard, Print, Direct Mail, or...
Read More
Advertising Basics: Marketing to the Right Demographic
Targeted Marketing for business One of the first questions The Tomlinson Advertising Agency talks about with our clients is who their target customer is. This may seem like a simple and straight-forward question, but advertisers rarely think about this question with the depth that they should. The answer is...
Read More