Tag: #marketing

COVID-19 – A Climate of Advertising Opportunity

A lot of business owners struggle to cut costs and keep their head above ground during tough economic times like this corona-virus driven recession. Some times, the advertising budget gets cut back or worse – chopped out! Back in 2008, the last recession saw U.S. ad spending drop 13%...
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How to Advertise your Small Business for $500 per Month.

You better believe it! The headline isn’t a hook – it can be done! You can absolutely advertise your small business for $500 per month and do it successfully – but – results will vary depending on the type of business you run and they may not come overnight!...
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Advertising 101: Know Your Business Story

Storytelling. It’s mankind’s oldest art form and still one of the most celebrated today, and it also has a lot to do with your business. A LOT. Stories are something we can all relate to. They have characters, setting, a plot, a conflict and a resolution. Psychologically, we receive...
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Social Media – How do I use it to get Customers for my business?

Like Ogres, Social Media Management has layers. For many businesses, Social Media is the most affordable and easiest way to connect with their customers and potential customers. The Tomlinson Advertising Agency helps business owners maximize their social media and it’s ability to generate sales. So you’re a small business...
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Advertising Budgets: How Much Should I Spend?

It’s the ancient question most business owner ask themselves at some time: How much should I spend on advertising? “Well, What’s your Budget?” gets asked by thousands of media sales reps since the dawn of time, and I have even asked this quite a few times myself in my...
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Advertising To The Right Person: Advanced Targeting

Advertising in general is a nuanced machine with layers. How to operate that machine without experience or help can be very difficult. The Tomlinson Agency is an expert operator of the advertising machine and we know what works and what doesn’t. Part of that process of operating the machine...
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2019: The Year Online Ad Spending Surpasses Traditional Media

That’s right, advertisers. It’s been trending this way for a while, and 2019 marks the tipping point… More advertising dollars across the United States will be spent with ONLINE advertising vs. TRADITIONAL advertising. Last year, 51.4% of all advertising dollars went to TV, Radio, Billboard, Print, Direct Mail, or...
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Advertising Basics: Marketing to the Right Demographic

Targeted Marketing for business One of the first questions The Tomlinson Advertising Agency talks about with our clients is who their target customer is. This may seem like a simple and straight-forward question, but advertisers rarely think about this question with the depth that they should. The answer is...
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