5 Things Your Advertising and Marketing ‘Help’ Should Be Doing For Your Business
So you’re a Business owner and you’ve got someone helping you out with your marketing and advertising because let’s face it; it’s a scary world and you’d rather not even dip your toes in that swampy pool. Nothing wrong with that! Any successful business owner will tell you how important it is to delegate!
But is your marketing / advertising ‘help’ actually helping your business? Are you getting what you should from that big check you write them every month?
I’m Matt Tomlinson and I’ve helped advertisers in the Carolina’s and Georgia successfully for 15+ years and in that time, trust me, I’ve seen some horror stories of what some business owners are receiving (or not receiving…) for their money when they write that monthly check.
Fear not – Tomlinson Advertising is here to help stop the bleeding!
If you’re a frustrated business owner who isn’t sure if you’re getting your money’s worth when it comes to your marketing / advertising help, this list of 5 is for you! If you are spending any sort of money for someone else to do it for you – make sure they are doing these things!
*Just FYI – Publishing this list is a light shun upon a seedy underbelly of the advertising industry. I don’t expect to be invited to many cocktail parties of my peers in the industry who read this. This self-sacrifice is for you!
- Transparency with your MONEY!
This is BY FAR the most unforgivable offense being committed by advertising agencies that I’ve seen in recent years. Many Advertising Agencies charge a retainer that goes straight to their profit, does not go towards any actual advertising space, and really just gets you the ability to save their number and call them when you want. After that, they probably take a commission from the additional ad dollars they spend on your behalf AND any additional fees they may charge for production.
As a business owner in a partnership, you have EVERY RIGHT to know where your money is going – just ask whoever is helping you! You may first need to find a chair and sit down, because you may be shocked to hear how much of your advertising money is going to the actual Ad Space, and how much of it is going to THEM…
At Tomlinson Advertising, operating at the highest level of cost-efficiency for our advertisers is a core principle of our business and one that massively separates us from the pack of competition.
2. Digital Advertising is NOT ‘keeping your website up and running’.
Simply keeping a website ‘up and running’ shouldn’t cost more than $50 per month for most sites. Are you paying more than that? PLEASE STOP, today! REAL Digital advertising is made up of actual online products that are purchased on your behalf such as Facebook Ads, Search Engine Optimization, Pay-Per-Click Ads, Web-Based Impressions, Over-The-Top programming, etc, etc. If you have any sort of digital advertising help and they aren’t executing any of these things listed above, sorry, but you probably aren’t getting much ‘help’.
3. Digital Advertising is NOT posting fun pictures on your Facebook wall a couple of times per day.
They (your existing sneaky advertising helpers) WANT you to think that daily posts are proper digital advertising because it costs them nothing to do that. That’s actually called Social Media Management and the MOST you should be spending on it is a couple of hundred dollars per month per page. Did you know that roughly 10% or LESS of the people who actually Like or Follow your Facebook page will see your posts? If you have 10,000 followers, maybe 1,000 of them see your stuff and they’re likely already customers. Why spin your wheels and overpay someone to keep on talking to them? If you’re overpaying someone monthly just to post pictures to 10% of your Facebook followers, please stop – today!
4. Measuring and Tracking the Results of your Advertising.
At the end of the day – Likes, unique visitors, web traffic, commercial counts, none of it matters if it doesn’t lead to SALES. You cannot run a proper ad campaign without tracking, period. It’s more difficult to track traditional advertising (TV, Radio, Billboard) than digital, but We still do it. We make the data we collect simple to understand and review it routinely with the client. Furthermore, we use tracking to help us tweak and optimize different parts of our ad campaigns. That could range from commercial copy in our radio ads to imagery on our website to A-B testing of online social media ads. Does your advertising ‘help’ keep a firm track on whats working and what’s not working for your business? They should be!
5. Staying on the Cutting Edge of Advertising Tools – knowing what works and what doesn’t – that’s what you pay them for!
The Advertising world is constantly evolving, and advertisers that know how to take advantage of the newest and best ways to penetrate the psyches of their target demographics are going to win. At Tomlinson Advertising, we utilize the absolute latest advertising technology and have the ability to inundate the daily routines of YOUR targeted demographic with High Quality invitations to come to business with YOU. If you’re paying someone to help you with your marketing and advertising, and they aren’t having conversations with you about new innovative ways to reach your customers – you guessed it – you deserve a little bit better ‘help’.
I’m Matt Tomlinson and I’ve built Tomlinson Advertising as a one-stop-shop solution to help advertisers in the Carolina’s get the most of our their marketing dollar. We’ve been doing this a long time and it’s our pride to offer a Premium advertising service at a very affordable cost.
If you’re a business owner in the South East region and have questions about whether you’re getting the proper bang-for-your buck with your Ad Dollar – let’s talk! Perhaps Tomlinson Advertising is the right fit for your business!
My personal cell phone number is 864-421-4471 – I’m genuinely looking forward to hearing from you!
Matt Tomlinson
Owner / CEO – The Tomlinson Advertising Agency
(864-421-4471)
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