Advertising To The Right Person: Advanced Targeting

Advertising in general is a nuanced machine with layers. How to operate that machine without experience or help can be very difficult. The Tomlinson Agency is an expert operator of the advertising machine and we know what works and what doesn’t.

Part of that process of operating the machine is determining the best way to reach your target customers with effective ads.

Targeting has been around for a long time. A restaurant Billboard advertiser typically places their billboard pretty close to their business. Disability lawyers could use day-time TV commercials to target people that are home and not working. Businesses targeting African-Americans can utilize Rap + R&B radio stations to dive in to that demographic.

However, even with that approach, the lawyer’s TV commercials are reaching tons of people that aren’t disabled, the restauranteur’s billboard is reaching loads of people that will never eat at his restaurant, and the business utilizing R&B Radio will inevitably reach many people that don’t fit his demo. We’ve purchased over a million dollars in radio, TV and billboard in the past year alone, so we know they work… but is there a better way to laser beam target specific types of customers?

Online digital advertising offers an extraordinary way to focus your ad dollar on very targeted groups of potential customers. Here’s just a few neat ways we can do it:

• A disabled man looking for legal help that types in certain search phrases in google, trying to find a lawyer. We can capture this identity and follow him around with ads on his mobile, desktop, tablet and social media.
• A customer that took the time out of their day to visit your website, but did not purchase anything. We will capture their identity and follow them around with ads.
• Homeowners that own pools within a 25-mile radius of a pool company with home values of 250k+ We can target these people specifically and blitz them with ads all day.
• A small car lot owner can draw an imaginary line around his competitors lots, and serve every person that crosses that line ads for his car inventory and current deals.
• A financial planning firm only wants to target Men, aged 55+ with annual household income of $200,000, that live in a certain town. We can hand-pick these people and only deliver them ads for financial planning.
• A Craft beer brewery can target millennials within walking distance and blitz them with ads specifically at 4 o’clock PM to try and drive happy hour sales.

These are just a few examples – the possibilities are near endless. In the advertising world, there’s never been a more laser beam approach to targeting your specific customer with ads than there is today.

If you’re a business owner, call the Tomlinson Advertising Agency and let’s schedule a free consultation. We’ll show you how how we do business and make intelligent recommendations that fit your business. The choice to proceed is yours!

Greatly looking forward to speaking with you,

-Matt Tomlinson, CEO / Founder – The Tomlinson Advertising Agency.