2019: The Year Online Ad Spending Surpasses Traditional Media
That’s right, advertisers. It’s been trending this way for a while, and 2019 marks the tipping point…
More advertising dollars across the United States will be spent with ONLINE advertising vs. TRADITIONAL advertising.
Last year, 51.4% of all advertising dollars went to TV, Radio, Billboard, Print, Direct Mail, or Listings (yellow pages). THIS Year, that number will fall to the 45% range. That’s a shift of BILLIONS of dollars.
Where’s the rest of the money going? It’s going to the place the majority of advertisers feel is best for them – online! A decade ago, businesses looked at online advertising as an experimental spend. “Sure, i’ll give it a try”.
Today, it’s a crucial part of any advertiser’s campaign, to the tune of billions of dollars. That’s not a group of advertisers ‘giving it a try’. They know it works.
Here’s a few questions every advertiser ought to ask themselves:
- Are you spending 50% of your ad budget online? Are you spending any?
- What type of return does your online advertising deliver vs. traditional?
- What’s your strategy to make your existing online advertising work better?
- Is your business setup to win against your competition in an increasingly competitive online market?
Just to be clear, we aren’t stepping on traditional media, our agency bought and managed over a million dollars of traditional media for our clients in the past year alone. It works… for the right advertiser.
Too often, we find advertisers are daunted by the number of ways to ‘skin the cat’ with online advertising. Even more frustratingly, they’ve been burned by me-too online marketers with big promises and little delivery.
The Tomlinson Agency can help you answer all the questions we posed in this blog, and help you successfully navigate your way through the online advertising world.
Call us. Let’s talk. We can help.
-Matt Tomlinson, Founder / CEO – The Tomlinson Advertising Agency
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