Social Media – How do I use it to get Customers for my business?

Like Ogres, Social Media Management has layers. For many businesses, Social Media is the most affordable and easiest way to connect with their customers and potential customers. The Tomlinson Advertising Agency helps business owners maximize their social media and it’s ability to generate sales.

So you’re a small business owner, and you created an account on Facebook , Linkedin, Twitter, and Pinterest ….. Okay…Now what?

If this is the only step you’ve performed, you may notice that customers haven’t necessarily beat your doors down (yet). Don’t worry, at least you’re heading in the right direction!

Before you convert internet users to hordes of hungry customers, you must know your target customer’s profile – who they are – what are their interests – is the content you’re posting relevant to that person?

Once you’ve determined who that is, make sure you are engaging with them on your social media. Respond to their comments, answer their questions, like their reactions. Do it quickly. Positive interaction with your brand makes customers like you more and potentially recommend you to friends and family.

Use the right hashtags and keywords. Being efficient here makes sure that others searching the social networks for businesses like yours, can actually find you. These are important people to connect with – they are actively searching for your product / service!

Don’t be afraid to offer special discounts – or run contests – like asking followers to submit image of their favorite travel location for a prize. These types of interactions encourage more people to follow, check out your website and convert into customers!

Testimonials are an ancient form of advertising, and still one of the most effective today. Harness your existing happy customers to approve written or video testimonials for your business. Share Them. Do it Often. It’s a powerful tool.

Invest in social media advertising – you don’t have to spend a ton, depending on your goals. Do not, under almost any circumstance, use the ‘boosted post’ feature on Facebook – it’s inefficient. At the Tomlinson Agency, our team of experts utilizes the FBX (Facebook Ad Exchange) to craft effective Facebook digital campaigns for our clients.

Social Media Groups are your friend. Join them. Interact with them. As you’re viewed more and more by your community as an expert in your field, you’ll get more customers. It’s pretty simple; people just want to do business with someone they already know and trust.

Use your social media to build your e-mail list! This can be through coupons, sign-in offers, or specials to existing members. Hurry Up and start building! The quicker you can build your e-mail database, the quicker you can use it to continuously drip offers and incentives to those people to do business with you.

There’s a lot more to it, but if you can just do a few of the things written about in this blog, you are well on your way.

If this sounds like a lot, or worse – a foreign language – then we recommend you give us a call. We help businesses manage their social media all the time. The Tomlinson Agency will conduct a free social media audit and based on your goals, recommend a management package. It’s perfect for small businesses.

I look forward to hearing from you!

-Matt Tomlinson, Founder / CEO – The Tomlinson Advertising Agency